isomorpho.us » behavior http://isomorpho.us same as... Wed, 25 Jan 2012 12:35:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Artifacts & Behavior: activating reciprocity http://isomorpho.us/2010/02/artifacts-behavior-activating-reciprocity/ http://isomorpho.us/2010/02/artifacts-behavior-activating-reciprocity/#comments Thu, 25 Feb 2010 02:54:53 +0000 jeremy http://isomorpho.us/?p=295 reciprocity nudgegot handed this today. It’s a loyalty card for a local café.

Interesting thing about it is that they make it really easy for you to get your first “freebee”: by giving you 4 purchases on the card you only have to purchase 1 coffee to then experience the satisfaction of a free coffee.

nice example of the law of reciprocity in action.

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